Tapping into female strength and the elemental qualities of beauty, Clé de Peau Beauté has launched a new campaign featuring acting stalwarts Dakota Fanning, Diana Silvers, and Ella Balinska for a journey towards #InfiniteRadiance. With this latest promotional push, the Japanese cosmetic and skincare brand is revelling in the kaleidoscopic essence of attractiveness, something that bypasses traditional binaries and has found a footing in an individual’s innate idiosyncrasies. S/ recently spoke with Fanning about how this ambassador position aligns with her personal morals, beauty’s true interiority, as well as her most riveting red-carpet moment.
What does a brand ambassadorship mean to you?
“When I was approached about this ambassador position, I was excited because it’s a brand that I genuinely use and have loved for quite some time. It is important for me that the partnership be genuine and with a company whose message I believe in. Everyone is so wonderful that I’ve gotten to meet virtually in Japan. I was also excited to be a part of this specific ambassadorship with Diana and Ella, two other women that I admire so much. Getting to know them, the little bit that we have had a chance to so far, has been great. It’s always fun to get to share an experience with other people.”
Female camaraderie is neatly interwoven throughout this promotional push. How have you, Ella, and Diana established a unique connection throughout the process so far?
“It was really fun to finally connect in person and get to know each other a bit. I look forward to more, whether it is having dinner or getting to do some things off the set of a campaign.”
“I was a fan of both before this came about and I’m excited for what’s to come. Also, I think it’s wonderful that Clé de Peau Beauté wants this campaign to feature women who look different, allowing people to see their makeup on different skin-tones — I think that’s super important.”
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To ring in its 40th anniversary, Clé de Peau Beauté has revealed its new faces for its brand, one of whom is none other than Dakota Fanning.
Fanning has been a household name in Hollywood for more than two decades, starring in movies such as “Uptown Girls,” “War of the Worlds,” “The Twilight Saga” and “Once Upon a Time in Hollywood.”
The beauty brand has also tapped actresses Ella Balinska and Diana Silvers, known for their roles in “Charlie’s Angels” and “Booksmart,” respectively, as global ambassadors.
“It’s an honor — not just to be asked to represent such a distinguished luxury brand, but also to take on this role with incredible women like Ella and Diana,” Fanning told WWD. “They are both such talented artists in such distinct ways, and that’s something about Clé de Peau Beauté that really speaks to me.”
“I’m excited to be able to represent a brand that I genuinely believe in. Their products are luxurious and of high quality,” Fanning continued. “Clé de Peau Beauté also puts a lot of energy and effort into giving back to young women around the world through their philanthropy.”
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