Tapping into female strength and the elemental qualities of beauty, Clé de Peau Beauté has launched a new campaign featuring acting stalwarts Dakota Fanning, Diana Silvers, and Ella Balinska for a journey towards #InfiniteRadiance. With this latest promotional push, the Japanese cosmetic and skincare brand is revelling in the kaleidoscopic essence of attractiveness, something that bypasses traditional binaries and has found a footing in an individual’s innate idiosyncrasies. S/ recently spoke with Fanning about how this ambassador position aligns with her personal morals, beauty’s true interiority, as well as her most riveting red-carpet moment.
What does a brand ambassadorship mean to you?
“When I was approached about this ambassador position, I was excited because it’s a brand that I genuinely use and have loved for quite some time. It is important for me that the partnership be genuine and with a company whose message I believe in. Everyone is so wonderful that I’ve gotten to meet virtually in Japan. I was also excited to be a part of this specific ambassadorship with Diana and Ella, two other women that I admire so much. Getting to know them, the little bit that we have had a chance to so far, has been great. It’s always fun to get to share an experience with other people.”
Female camaraderie is neatly interwoven throughout this promotional push. How have you, Ella, and Diana established a unique connection throughout the process so far?
“It was really fun to finally connect in person and get to know each other a bit. I look forward to more, whether it is having dinner or getting to do some things off the set of a campaign.”
“I was a fan of both before this came about and I’m excited for what’s to come. Also, I think it’s wonderful that Clé de Peau Beauté wants this campaign to feature women who look different, allowing people to see their makeup on different skin-tones — I think that’s super important.”
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